Saturday, October 19, 2013

Making Things Right


The customer is always right. That is and always should be the mantra of any customer driven business. There should never be any wiggle room here. Without the customer base, you do not have a business. What you have is a lot of stock and an empty room. I have had a few irate customers and the first thing that must be accomplished is to diffuse their temper and calm them down. The customer needs to feel as if they are important and their needs matter. They should feel this way because they chose to come to your establishment with their hard-earned money. For the same reason we should appreciate the fact that they did. There is an old proverb that says “to err is human, to forgive is divine”. Acknowledge the error, own it and repair it then manipulate the customer into being “divine”.

No comments: